The department of tourism in Arunachal Pradesh recently launched a digital campaign featuring the journey of four women bikers, with the goal of attracting tourists from around the world to the region.
Arunachal Pradesh, known for its stunning mountain landscapes and diverse flora and fauna, is often overlooked as a tourist destination in India. In an effort to draw more attention to the region, the department of tourism has launched a digital campaign featuring a 4-day women’s biking expedition. The expedition, which began on December 14, 2022, was inaugurated by the Honorable Chief Minister Pema Khandu at Pasighat in the East Siang district. This campaign aims to showcase the natural beauty and unique culture of Arunachal Pradesh to tourists from around the world.
The other dignitaries who were present during the flag-off were Ninong Ering HMLA, Kaling Moyong, HMLA, Abu Tayeng, Director Tourism, Arunachal Pradesh, and Bipul Chandra, Managing Director, Ducati India.
The four day long biking expedition had India’s four renowned women bikers riding Ducati Multistrada(s), zipping through the nicely paved broad roads, and serene, secure and safe checkpoints. The bikers on board included Candida Louis, an Indian adventure tourer who recently went on an incredible solo journey from Bangalore to Sydney on the bike; Maral Yazarloo, an Iranian-Indian holds the world record in motorbiking and is also the Founder of Lady Riders of India; Kalyani Potekar known as the fastest biker and has already explored several places including parts of the Himalayas on her bike and finally Tenzin Metoh, a native of the state, who is an adventure junkie and known locally for her amazing biking skills and social work.
According to Pema Khandu, the Chief Minister of Arunachal Pradesh, the purpose of the women’s biking expedition was to promote women’s empowerment and safety for solo travelers within the state, as well as to showcase the ease of travel and boost tourism in Arunachal Pradesh. Khandu also noted that the campaign aimed to highlight the real, raw, and local aspects of the state, and to share Arunachal Pradesh’s natural beauty and rich culture with the rest of the country and the world. During the 4-day expedition, the bikers had the opportunity to explore the state beyond its scenic beauty, visiting and spending time with indigenous tribes, trying local cuisine, and participating in cultural dance performances.
