THREADS OF TRADITION: NORTHEAST LABELS REDEFINING FASHION

[{"selector":"#anim-5c2bb6db-7511-4d72-98e0-e9c1f1f43585","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ae96ce3-1566-441e-8bda-849989ee17a5","keyframes":{"transform":["translate3d(0px, 242.92932%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Founded in 2019 by NIFT Mumbai alums Zosangliani and Elizabeth Darsiempui, Ngoté reimagines Zo Puan into versatile apparel and accessories, showcased on their Instagram shop.

[{"selector":"#anim-cc7fce57-fa13-44d6-aef6-16df96fbc4dd","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d1ae030-9563-4a72-922f-5ecf6c57269e","keyframes":{"transform":["translate3d(0px, 262.04750%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ura Maku, by Manjushree Saikia, embraces Assamese elegance with simplicity, sharp cuts, and timeless dressing, inspired by skilled artisans she encountered on her journey.

[{"selector":"#anim-af203634-85be-4b95-a205-e85509b281fa","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6b715eb-fb06-40db-947d-5999950e22fb","keyframes":{"transform":["translate3d(0px, 292.38464%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Van Chhangte's Kuka Mizo empowers Mizoram's women, reimagining Zo Puan into genderless kimonos and shorts, available on Instagram and in Aizawl.

[{"selector":"#anim-766bd564-b730-46f6-a24a-917bce681864","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b77e7d83-afdd-46c6-8bd3-ca164ab4cebd","keyframes":{"transform":["translate3d(0px, 228.38390%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Easternlight Zimik's EAST envisions empowering Northern Manipur by making indigenous textiles a versatile fashion choice for the youth, breaking away from traditional formal wear.

[{"selector":"#anim-305a0947-3f16-4993-9c1e-9fddc18a6252","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d25ccd8a-bdb6-4449-8c8d-572400857d44","keyframes":{"transform":["translate3d(0px, 236.56572%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Launched this year, Kintem, meaning 'Communities' in Ao-Naga Dialect, takes a fresh approach to traditional Naga textile designs, collaborating with weavers across Nagaland communities.

[{"selector":"#anim-a3a9fbc2-41e4-4add-ad0c-c1016647e865","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b70f97be-66fa-4cd9-b443-8a4d3c5ef2ef","keyframes":{"transform":["translate3d(0px, 192.14818%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ngoté, Ura Maku, Kuka Mizo, EAST, and Kintem form a dynamic tapestry, intertwining tradition and contemporary style—a celebration of Northeastern heritage reimagined for the modern fashion enthusiast. Each label is a thread in the cultural fabric, weaving stories of identity and empowerment.